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Showing posts from November, 2023

How to use Instagram Broadcast for Business

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  Instagram recently introduced a new feature called Broadcast Channels, which enables creators to send direct messages to their followers. This feature is similar to a mass WhatsApp group text where receivers cannot reply. Anyone with a Creator account on Instagram can access Broadcast Channels and create a one-to-many group chat. What is an Instagram Broadcast? Broadcast Channels are a one-to-many communication feature that allows owners and moderators to publish messages and media to share news or ask questions. Followers can react to posts or engage with interactive elements, but they cannot comment or create their own messages on these channels. Adam Mosseri, the head of Instagram, explained that “people share more photos and videos in DMS than they do in stories in a given day.” Why it is trending now? Businesses can engage their customers and fans more effectively with Instagram Broadcast Channels. They can scale their content in various formats, such as polls and voice note...

Video and Storytelling-Ways to connect social media

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  There is a saying,  Facts Tell, Stories Sell. Storytelling is a powerful tool that helps connect with the audience, generate leads, and inspire a call to action. It is a fundamental part of being human and works as a neural shortcut for faster decision-making. Everyone can use storytelling to build brand recall and encourage customers to engage. Short-form, easy-to-produce videos, presentations, and reels are taking over social networks, making storytelling easier than ever before. What Stories Should Your Brand Tell?  When telling your story, it’s crucial to make it relatable and engaging to your audience. Additionally, one should ensure that the story offers valuable, informative, or helpful information to the target audience. Some social marketers may worry that their videos will become monotonous and repetitive, but this fear stems from a misunderstanding. Your brand possesses numerous possible stories to share, not solely your origin story. When creating written ma...